Only 10% of people searching the web
ever look past the top 30 results from their searches.
Looking at the top 20 search phrases people used
to find information about the film Austin Powers: Goldmember, the
official site appeared in the top 30 results only 28% of the time.
Keep in mind, this film actually had some kind of optimization of
the site done for it, most films score much lower. At Team Banzai,
we typically score above 70% visibility on the sites we optimize.
If 90% of your web traffic comes from search engines, A site that
got 2 million hits before release and had a 7% visibility rating would
have gotten over 20 million hits if it had been optimized for search
engines (75% visibility rating).
